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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 344 |
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If, after evaluating the identified segments in terms of the three criteria presented earlier, a decision is made to proceed, an appropriate targeting strategy must be developed. There are three basic categories of target marketing strategies: standardized marketing, concentrated marketing, and differentiated marketing...
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If, after evaluating the identified segments in terms of the three criteria presented earlier, a decision is made to proceed, an appropriate targeting strategy must be developed. There are three basic categories of target marketing strategies: standardized marketing, concentrated marketing, and differentiated marketing...
Essay fragment
General points of the essay
Selecting A Global Target Market Strategy
How Companies Identify Attractive Market Segments And Choose A Target Marketing Strategy.
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