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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1200 |
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The information bases of this level are the easily accessible demographical, geographical and financial secondary data sources. For example, financial reporting services, government data and trade associations. The benefits of this stage are the low cost and the short time.
Stage II.
The aim of this stage is to move beyond the secondary research methods and collect information, which allows the marketer to target the customer needs much more efficiently...
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Information at this stage includes learning what options customers have chosen to satisfy their needs, what circumstances within customers’ environment could affect how purchases are made, and understanding local conditions that could impact purchase decisions. This can be done through surveys, purchased market reports, personal contact...
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