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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 591 |
Essay's paper body
Having a large number of stores currently operating will allow the new company to bring about the new changes quickly. One big hurdle Sears Holdings will have to clear is the current image that both Kmart and Sears have. Not many consumers look to Sears for apparel, and they're known for selling appliances and tools...
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Kmart's image hasn't been the same since the early 90's. Once Wal-Mart and Target surpassed Kmart, their image has never been the same. Now they're seen as a lower class store compared to the two and it would take a long time before the stigma attached to the name can be fixed. I believe starting over with a new name would allow the slate to be clean and it would give Sears Holdings a fresh start in trying to find their place in the industry...
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General points of the essay
Richard Warren Sears And Sears, Roebuck, & Company
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