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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
4 / 978 |
Essay's paper body
Sansetsu (Japanese firm) has significant presence in Europe
Root Causes:
a. Consumers’ inclination for lower cost rather than quality.
b. Reduced effort of AirCap sales people (28 sales people devoting 90% of time in 1976 to 62 sales people devoting 35% of the time).
c. Its sales people have a lot of products to deal with...
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Its sales people have a lot of products to deal with.
d. Lesser awareness of distributors about AirCap use and application
Potential Solutions
Entering the uncoated bubble packaging market marketing uncoated bubble packaging as a separate product altogether
Risks:
a. Firm will move away from its current marketing stand of exclusive emphasis on coated bubbles...
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