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Topic: Business
Number of pages / Number of words: 26 / 7020
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Television was noted as the primary communication channel from which product knowledge was gained. In terms of purchase decision, peers and colleagues advice was a primary influence.

Exhibit 2: Sources of Information and Key Influencers

Apart from the above data, interviews have allowed us to conclude that a considerable majority begins their pre-purchase activities by comparing several brands in terms of desired and available features, price, and point of purchase promotion...


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Qualitative Value Proposition

Qualitative features aligned with Samsung's value-proposition are 1) Style/Design, 2) Technology, 3)Value for Money, 4) Durability, and 5) Usability/User-friendliness. Also gleaned from our FGD and UAI are the aforementioned qualitative determinants of perception of value...


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Benefits of the N.H. Primary Determine The Primary Activities And Secondary Activities Of Your Organisation. Make A Conscious Decision On Whether Your Organization Should Compete By The Least Cost Strategy Or The Product Differentiation Strategy. Determine The Cost Drivers Of... Samsung Marketing Report To what extent are advances in cognitive development influence the expression of primary & secondary emotions? 2008 Primary Election Snapshot (First day at Primary School) The Internet vs. The Television: Which is the Primary Source of Media Entertainment? Planning In Primary Education 1. The three primary divine attributes Analysis Of Primary Colors Primary K-3 Best Modes of Feedback Primary School Capers Primary Sources source of primary law Primary And Secondary Socialisation

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