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Topic: Business
Number of pages / Number of words: 3 / 744
Essay's paper body

It is shorted-insight.

SWOT Analysis: Chinese Color TV Market

Strengths

- high technology in this industry

- the experience to enter the foreign market and to be successful

- supporting of the Korean government

- many production subsidiaries in the world and ability to control them

- ability to conduct cost reduction through economies of scale

- increasing the interests of Chinese market

-

Weaknesses

- Stereotyped thinking of the Headquarter about China

- Trouble between SCH and headquarter in Seoul

Opportunities

- still and quickly expanding of the market

- only 41% diffusion of household in China, especially just 28% in rural area

- evaluation that the TV made by Samsung was high quality comparing with price

- positive image in China for establishment of SCH

Threats

- late entering in Chinese market because there was a tendency that first image of a product lasted long in the eyes of the consumer

- many competitors, intense competition in low-ends market

- socialist economy in China, causing some problems- employment problem, difference between stated plans and real facts

- many smugglings and piracies

- regional blockades


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It is shorted-insight.

SWOT Analysis: Chinese Color TV Market

Strengths

- high technology in this industry

- the experience to enter the foreign market and to be successful

- supporting of the Korean government

- many production subsidiaries in the world and ability to control them

- ability to conduct cost reduction through economies of scale

- increasing the interests of Chinese market

-

Weaknesses

- Stereotyped thinking of the Headquarter about China

- Trouble between SCH and headquarter in Seoul

Opportunities

- still and quickly expanding of the market

- only 41% diffusion of household in China, especially just 28% in rural area

- evaluation that the TV made by Samsung was high quality comparing with price

- positive image in China for establishment of SCH

Threats

- late entering in Chinese market because there was a tendency that first image of a product lasted long in the eyes of the consumer

- many competitors, intense competition in low-ends market

- socialist economy in China, causing some problems- employment problem, difference between stated plans and real facts

- many smugglings and piracies

- regional blockades


Essay fragment

General points of the essay

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