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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1384 |
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Tab. 3). How was that possible?
There were, apparently, two main reasons for that: quality and product mix.
The former was definitely a unique advantage in the semiconductor industry which was, generally, characterised by little product differentiation (in terms of physical and functional properties), and where demand was highly price-driven...
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Even though, due to the outstanding quality and reliability of its products, Samsung had managed to achieve a position which justified paying premium for its products. Between 1995 and 2005 the company won awards for performance from most of its major customers, and many of them (even rivals of one another) named Samsung their supplier of choice...
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