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Topic: Business
Number of pages / Number of words: 5 / 1129
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The answer provided by the motivational theories in the other articles in this short series (Maslow, Herzberg, McClelland) is that the choice reflects the strength of the individual's desire or need for a specific outcome at a certain time.

However, Vroom makes the point that task goals (productivity, quality standards or similar goals attached to jobs) are often means to an end, rather than the end in itself...


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There is a second level of outcomes which reflect the real goals of individuals and these may be attained, in varying degrees, through task behaviour.

An individual is motivated to behave in a certain manner because (a) he or she has a strong desire for a certain task outcome and a reasonable expectation of achieving that outcome and (b) because he or she also expects that the achievement of the task outcome will result in reward in terms of pay, promotion, job security, or satisfaction of individual needs - physiological, safety, esteem and so on...


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