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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1608 |
Essay's paper body
For instance, a trade promotion aimed at retailers may encourage retailers to stock more than the competitor's products. With thousands of products competing for limited shelf space, spending on trade promotion is nearly equal that spent on consumer promotions.
Many sales promotions aimed at building relationships with channel partners follow similar designs as those directed to consumers including promotional pricing, contests and free product...
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In addition to these, several other promotional approaches are specifically designed to appeal to trade partners. These approaches include:
1. Point-of-Purchase Displays
2. Short Term Allowances
3. Sales Incentives or Push Money
4. Promotional Products
Point-of-Purchase Displays
Point of purchase (POP) displays are specially designed materials intended for placement in retail stores...
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