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            | Topic: | 
            
                
                    Business
                
             | 
        
        
            | Number of pages / Number of words: | 
            
                9 / 2305             | 
        
                
    
    Essay's paper body
        
        
They also baked this advantage into their business model from Day One. There can only be one cost leader in the industry. To have Southwest's or Wal-Mart's ability to offer low prices, you would need a significant and sustainable cost advantage. We doubt that you have that advantage now, nor will you achieve it in the short term, if ever...
        
        
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We doubt that you have that advantage now, nor will you achieve it in the short term, if ever. If you operate in a mature industry in which competitors offer similar products based on similar technology and inputs, it may even be impossible for any company to achieve more than a slight cost advantage...
        
        
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            General points of the essay
            
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