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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1162 |
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This is a good opportunity for Saku to capture more of this segment. Saku can probably buy some of the other products in this segment to consolidate its share of this segment.
The mineral water market has lot of growth potential. At 13%, Saku has the second largest market share and the market is not significantly dominated by any one company...
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Saku can invest heavily in marketing and promoting its products in this segment and increase its market share.
Since Estonians seem to increasingly prefer global beer brands, Saku can continue to offer its imported beer brands. While Carlsberg has 18% of the market share in this segment, Guinnness and Kilkenny don’t seem to have any significant market share...
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