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Topic: Business
Number of pages / Number of words: 4 / 1022
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Develop a strategy and bring it back to us in three months

Hightower saw the fleet of eight separate entities in Europe and believed bringing them together would bring profits. The structural change Hightower developed was a vertically integrated top down hierarchy. He headed the office which was divisionalized into Finance and business development, marketing and licensing, publishing and creative services...


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The structural change Hightower developed was a vertically integrated top down hierarchy. He headed the office which was divisionalized into Finance and business development, marketing and licensing, publishing and creative services. From here the regional office could control licensing and other functions formerly responsibilities of country offices...


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