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Topic: Business
Number of pages / Number of words: 9 / 2246
Essay's paper body

Klein

and Leffler (1981) and Horner (2002) analyze how competition helps firms build good reputations

when their behavior is not perfectly monitored by customers. These studies provide very useful

insights into how firm reputation can be built, maintained and traded. However, for reputation to

be a defining feature in the theory of the firm, an important question needs to be answered: How

does firm reputation affect the boundaries of the firm?1

In this paper we build a simple model to study the effects of horizontal integration on

firm reputation...


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These studies provide very useful

insights into how firm reputation can be built, maintained and traded. However, for reputation to

be a defining feature in the theory of the firm, an important question needs to be answered: How

does firm reputation affect the boundaries of the firm?1

In this paper we build a simple model to study the effects of horizontal integration on

firm reputation...


Essay fragment

General points of the essay

Calvin Klein Gerda Klein A Study Of International Marketing Strategies That Help Firms To Achieve Competitive Advantage: Japanese Firms Being Successful In India Since 1980 Build A Bear Build A Memeory Case Study: Build-A-Bear: Build-A-Memory Global Firms Vs Multidomestic Firms Rust Analyze The Preface To Roy Harris’S Rethinking Writing With Respect To Style, Structure And Organisation And Comment On Whether It Is A Good Introduction To The Book. Is competition good? Is there an alternative? Group Polarization And Competition In Political Behavior League Of Competition On Television Do More Harm Then Good. childrens understanding reputations I drove a perfectly good car to a bus build to order or build to forecast fixing rust on a car door

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