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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
15 / 3963 |
Essay's paper body
Roberts’ plan was to create a clear band image and eliminate confusion between the two stores. He wanted to implement his plan before the end of the year.
Internal Analysis
Roberts’ vision for Runners’ Choice was to promote a healthy lifestyle by providing the products, expertise and events of interest to runners (Grasby, 2006)...
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Although Roberts caters to runners of all abilities, he believes that people should aspire to be the best they can be (Grasby, 2006).
Strengths
Runners’ Choice has many internal advantages that Roberts’ can and has used to his benefit. Before Roberts’ acquired his store, he worked for Athlete’s Foot for nine years...
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