Buy custom Rudi Gassner and the Executive Committee of BMG International
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1346 |
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International market share was at 17% compared to 11% when Gassner first took charge. According to Gassner, a 1% worldwide market share gain was equivalent to approximately $250 million in revenue. How can you argue with results like that? Its hard to suggest that there may be alternative courses of action for a company on a hot streak like this...
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However, the complexity of managing and expanding a global business like BMG International is enormous; and the success they have experienced with Gassner as CEO is not sustainable long. Therefore, I am inclined to disagree with the executive committee, regarding the decisions that need to be made. A fiscally conservative choice would be in the best interest for BMG International...
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