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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1608 |
Essay's paper body
This group of customers is reluctant for more visible hotel brands and do not see the benefits of being a part of bigger organization.
Collaborators. The main collaborators I would say are travel agencies and travel agents promoting the hotels. These are the guys recommending (or not) to a customer a hotel and are VERY important in communicating the competitive advantage and value added to a customer...
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Other hotels that are part of Rosewood family are highly important collaborators in promoting other hotels in different areas. Rosewood employees also could be seen as collaborators as costumer loyalty depend on the quality of their service.
Context. Within the industry the number of guests enrolled in frequent-stay programs grew by nearly 13%...
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