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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 721 |
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Would this new approach justify how much money Rosewood would be putting forth?
- It might alienate some guests at well established properties (ex: The Carlyle or The Mansion on Turtle Creek).
-1/3 of the Carlyle is owned by co-ops (private owners). These guests do not view a part of a bigger organization as positive...
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They feel Carlyle brand is powerful and have an emotion bond with it. They feel that this bond will be lost with Rosewood’s branded items.
**Problem**How far can management go to develop consistent brand-wide performance standards while preserving the uniqueness and individuality of Rosewood’s properties?
-Will the move to corporate branding maximize customer lifetime value (CLTV)? I don’t think the move to corporate branding would maximize CLTV because loosing loyal customers and owners is not the way to go...
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