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The marketing goals for Rollerblade® in 1986 were guerrilla tactics. They mainly wanted to get the word out as best and as fast as possible. They wanted to also stay ahead of the competition and curve. Rollerblade’s® marketing goals today are to expand into new segments and to differentiate their products between competitors...
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The marketing goals for Rollerblade® in 1986 were guerrilla tactics. They mainly wanted to get the word out as best and as fast as possible. They wanted to also stay ahead of the competition and curve. Rollerblade’s® marketing goals today are to expand into new segments and to differentiate their products between competitors...
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General points of the essay
Rollerblade Video Case
Case Study: Rollerblade
Rollerblade
guerrilla marketing
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