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Topic: Business
Number of pages / Number of words: 5 / 1142
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Program evaluators have long been concerned with the correctness of use of methodologies, expending whatever time necessary to ensure purity of research. Business often takes a more pragmatic view of evaluation, using appropriate research methods, however, expending only enough resources to ensure credible, valid results are reported in an acceptable timeframe within which good decisions can be made...


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Most ROI impact studies pay off on cost savings rather than actual profits. When considering the ROI equation, earnings divided by investment, earnings are developed in two ways: profits and direct costs savings. Profits are generated when the program is directly linked to sales and revenues. Cost savings are generated from improvements in work output and productivity, quality, time reduction, and direct costs reductions...


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