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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2784 |
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The decision making process for selecting a maintenance biocide involves determining whether the product is needed for their operation and if so, what is the least expensive, most effective, and easiest to use solution available. Many consumers are unaware of the need or benefit of a maintenance biocide in small capacity fluid reservoirs so first hand customer training and education is usually required...
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These manufactures provide biocide solutions in many different forms and it is up to the end user to determine what is best for their application. A lot of time and energy is spent developing biocide solutions therefore the barriers to entry into the market are rather substantial. The main competitors in this market utilize different marketing and sales approaches with some manufactures choosing to sell directly to end-users and others choosing to sell to formulators and distributors before passing the product on...
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