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Essay's paper info
Topic: Business
Number of pages / Number of words: 12 / 3358
Essay's paper body

"The company maintains the unsurpassed taste and quality of its chocolate candies by using only the finest chocolate and other wholesome ingredients. The company uses its own proprietary recipes, primarily developed by its master candy maker" (marketwatch, 2007). This strategy gives the candy from Rocky Mountain Chocolate Factory that sought after "home-made" taste, because the original recipes are still being used with the best ingredients...


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The company uses its own proprietary recipes, primarily developed by its master candy maker" (marketwatch, 2007). This strategy gives the candy from Rocky Mountain Chocolate Factory that sought after "home-made" taste, because the original recipes are still being used with the best ingredients.

Target Market

Rocky Mountain Chocolate Factory focuses its target market on the more upscale chocolate buyer, ages 18-64 who demands fresh, high quality confectionaries as opposed to mass-produced factory type confectionaries...


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