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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 3061 |
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Reserve were the highest quality, while Spotlight were limited editions only available at the winery store.
Robert Mondavi Coastal Private Selection is the line of products at the lower end of the super premium. They were intended to help keep a higher price for RMW. They were initially introduced as Coastal brand, but the name Robert Mondavi was added to help enhance the image of the wines...
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The wine is the second highest selling brand.
Woodbridge is Mondavi’s popular premium wine introduced in 1979. It accounts for 76% of the company’s case volume and 57% of revenue in 2001. Woodbridge carried the Mondavi name at first, but the company decided to lose Robert Mondavi on the wine to highlight the profile of the Woodbridge brand...
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