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Topic: Business
Number of pages / Number of words: 21 / 5602
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“The Home Depot, Inc. the largest home center retailer in the United States, operates 478 warehouse stores and sells more than 40,000 items to both the rapidly growing do-it-yourself home improvement market and construction professionals” (Answers Corporation, 2008).

Bernard Marcus, Arthur Blank, and Ronald Brill (founders of Home Depot) realized that recognizing customers' needs was one of the most important elements in a company's growth...


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“They were aware that do-it-yourselfers made up more than 60 percent of the building supply industry's sales volume, but the majority of them did not have the technical knowledge or expertise to accomplish most home repair or improvement projects” (Answers Corporation, 2008). The major problem that had plagued most cut-rate retail operations was poor service at the operations level...


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