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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
13 / 3509 |
Essay's paper body
The lack of uniformity in the collection, processing, and storing of sales data has resulted in a database that contains only partial information necessary in order to effectively analyze and market their products, while the rest of the data remains on hard copies stored in filing cabinets. In order for Riordan Manufacturing to meet their goal of $50 billion in revenues by the end of 2007, an effective CRM database must be in place in order to standardize the entire sales and marketing department, its databases, and methods used in the collection and storing of this critical information for fast and easy recall and comparison...
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In order for Riordan Manufacturing to meet their goal of $50 billion in revenues by the end of 2007, an effective CRM database must be in place in order to standardize the entire sales and marketing department, its databases, and methods used in the collection and storing of this critical information for fast and easy recall and comparison...
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