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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1400 |
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Even ventures that failed, such as Virgin Vodka, still conjure up the idea of fun. It's become "a way of life brand". In Good to Great, Collins discusses how Philip Morris found success when it diversified away from tobaccos by staying close to "sinful" products such as coffee, chocolates and beer. In a similar way, Virgin has branded its easy, fun, energetic way about doing things...
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In a similar way, Virgin has branded its easy, fun, energetic way about doing things. We even joked in class that a Virgin bank might be the fun bank to transact business.
Branson is not only passionate about the business' that he at the helm of, but he also finds time to champion some personal issues he's passionate about...
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