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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 298 |
Essay's paper body
In terms of price, it seems to be priced appropriately, although Buick can consider promotional offers in the beginning. A price slightly lower may also push up sales because the primary customers in this segment would be the youth, who are not generally very extravagant with their purchase. However, Buick has to consider its capital expenditure and sales projections to be able to decide whether it can afford a price cut...
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In terms of price, it seems to be priced appropriately, although Buick can consider promotional offers in the beginning. A price slightly lower may also push up sales because the primary customers in this segment would be the youth, who are not generally very extravagant with their purchase. However, Buick has to consider its capital expenditure and sales projections to be able to decide whether it can afford a price cut...
Essay fragment
General points of the essay
“Analyzing the elements of the promotional mix and their respective roles in IMC for the Coca Cola and suggestive version of promotional mix with proper reasoning”
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