Buy custom retail marketing strategies for un organised retailers
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1076 |
Essay's paper body
They should personally attend to the customer and should try their best to satisfy him. The customer feels important when he walks-in in such a store. Nobody will personally attend a customer in a Mall. And the customer sometimes finds it tiring to rummage through all those piles of clothes stacked on the racks...
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In a small store, the sales person opens each garment and shows it to the customer. Again in some stores alterations and other miscellaneous repairs are done promptly. Some even give a life time free warranty of stitching and repair on their garments.
3. Phenomenon of Discounting and Free Home Delivery:
In a middle class-dominated, price-sensitive market like India, price manipulation is a strong weapon in the arsenal of the small independent retailer...
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General points of the essay
A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
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