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Essay's paper info
Topic: Business
Number of pages / Number of words: 24 / 6645
Essay's paper body

Peter describes the combination

of Wiley India and Wiley Dreamtech as "a marriage

made in heaven. Bharti is an expert in

India's hugely complex distribution system and

represents Wiley's long tradition in the country,

while Vikas represents new entrepreneurial

drive."

The juxtaposition of the traditional and the

new seems ubiquitous in India...


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"There are

400 publishers' offices in Delhi," says Peter ?

"and 15,000 cows wandering the streets." The

byzantine distribution system, the negotiation

of which is such an important part of Bharti's

work, is most certainly an example of the traditional.

"The distribution of books in India

passes through several layers of booksellers,"

says Bharti: "first the wholesaler/importers, then

the sub-wholesalers in each region, and then

the retailers...


Essay fragment

General points of the essay

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