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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1487 |
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This store, through its branding, does an excellent job of defining itself to its potential consumers. The recent addition of the "Discount Warehouse" to the stores name, and the well advertised price guarantee (see appendix) and slogan "Pay less for cash! Promise!" Again, this store provides home electrical goods direct to the consumer, but competes more for the price conscious and bargain hunters...
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The generous money back guarantee offered also creates consumer trust in The Good Guys products, and further strengthens the organizations desired image.
When seeking to classify The Good Guys with a holistic brand image, it could be concluded that this retailer is perceived to offer a wide range of quality products at a low cost pricing...
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