Buy custom Report On The Marketing And Branding Of Audit Firms In South Africa
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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 577 |
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Their branding strategy revolves around “Knowledge†and “Good reputation amongst their clientsâ€. This portrays KPMG as an experienced firm with extensive knowledge in their field.
They also impressed me with their investing in the community initiatives. They include: Holding Christmas parties for AIDS orphans; Relocation of elephants in the Kruger National Park; donations of computer equipment to community centres in townships; Assistance in cricket couching clinics in previously-disadvantaged communities; etc...
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By so doing KPMG has successfully marketed itself to be a household name not only to their direct clients but to South Africa as a whole.
My favourate marketing and branding strategy is their advertising during televised Rugby games. It brings office-related issues to their clients and prospective clients when their relaxing and emotionally and attentively involved in the game...
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