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| Topic: |
Business
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| Number of pages / Number of words: |
14 / 3884 |
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The understanding will help the company to formulate a draft growth plan for the local market.
Secondly, the purpose of this research will look into why Multistates, whose name is synonymous with quality equipment and services, should leverage on its name as a brand. In a McKinsey article on brand leverage by David C...
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In a McKinsey article on brand leverage by David C. Count et al, they suggests that at least three factors appear to be driving the superior economics of diversified brand leverage. By leveraging a brand widely tend to spread brand management support costs among the products range, thus helping to bring down the costs per product line...
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