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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2188 |
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This can be accredited to factors such as the smudging of boundaries between markets or industries, an increasing division of markets, shorter product life cycles, rapid changing customer buying patterns and more knowledgeable and sophisticated customers. Firms are also considering the adoption of relationship marketing strategies as critical for sustaining a competitive advantage (Wong, 2001)...
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Firms are also considering the adoption of relationship marketing strategies as critical for sustaining a competitive advantage (Wong, 2001).
One area that uses relationship marketing extensively is companies that are involved in e-marketing. Relationship marketing or customer relationship management as it is sometimes referred to concentrates on using information about customers to develop marketing strategies that develop and maintain long-term customer relationships...
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