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Topic: Business
Number of pages / Number of words: 3 / 583
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In addition to the redesign was the retraining of staffers and store personal to help the overall customer experience.

Hastings redesign across its stores began in April 2006 and as of February 2007 13 of the 154 stores had completed the redesign (which is typical of smaller retail organizations). The early results have been overwhelmingly positive...


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The early results have been overwhelmingly positive. Research from one of the stores found that 89% of customers said the redesign had positively affected their perception of the store and 64% indicated they were more likely to shop their more often because of the refreshed experience. Hastings plans of implementing the redesign at 10 to 20 locations each year moving forward and is quoted saying, "With this new model we expect growth in revenue, market share and profits to be substantial"...


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