Buy custom Redhook Brewery
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 967 |
Essay's paper body
Redhook faced the threat of Anheuser-Busch taken over due to them being such a major distributor. Also, the other Craft beer distributor stayed within their territory, therefore having their community support.
Opportunities
Customer Need Unfulfilled customer need and awareness
Technology Arrival of new processing technology
Distribution Regional national distribution
Profit Exporting to Foreign nations
Growth Development of new markets
Introduction of new products
Threats
Changes in external environment Competition
Increase trade barriers Sales decline
Shift in customer product use Shift in customer taste
Substitute products Emergence of new products
New regulations Highly regulated by government
Core Competencies
Redhook's main core competency is that they obviously brew premium, high quality craft beer...
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They have a good grasp on what they want to accomplish in the beer industry, we are not sure if they have the ability to do so with so many competitors in such a small market. We also think the Redhook home page is a nice touch. Anyone remotely interested in Redhook can find out anything they want to know about any of their products, brewery tours, or Redhook sponsored concerts on the home page...
Essay fragment
General points of the essay
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