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Assessing the target market’s evaluation of price tells the marketer how much emphasis to place on price and may help determine how far above the competition the company can set its prices. In Red bull’s case the price of $2.65 more than 0.35c than the other leading competitors V and Mother tells us what they think about their target market...
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Assessing the target market’s evaluation of price tells the marketer how much emphasis to place on price and may help determine how far above the competition the company can set its prices. In Red bull’s case the price of $2.65 more than 0.35c than the other leading competitors V and Mother tells us what they think about their target market...
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General points of the essay
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