Buy custom Red Bull -- Research/Marketing Strategy 
    
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            | Topic: | 
            
                
                    Business
                
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            | Number of pages / Number of words: | 
            
                11 / 2904             | 
        
                
    
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Although this market segment is small compared to other drinks segments such as soft drinks and alcohols, this is the fastest market category.
According to an article published on Beverage Daily, the market is expected to reach a sale of about $17 billion in 2007 alone and could reach $39.2 billion by 2010...
        
        
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The article further states that the Western hemisphere and Japan, leaders of the consumption of energy drinks, make up to 88% of the total global consumption . Although the energy drink is unlike many of the other successful beverage industries, Red Bull's innovation and timely product development continue to develop it into a profitable industry with great potential...
        
        
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            General points of the essay
            
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