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Topic: Business
Number of pages / Number of words: 2 / 333
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Recommendation:

Rebrand Red Bull Cola and market to Baby Boomers.

Rationale:

The new all-natural formulation of Red Bull Cola addresses concerns Baby Boomers have regarding the contents of Red Bull. Even though Boomers grew up with, and like, their existing cola brands, they are becoming concerned about the health effects of some of the recent ingredient changes in those colas such as: high-fructose corn syrup versus sugar, phosphoric acid versus citric acid, and artificial versus natural colors...


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Recommendation:

Rebrand Red Bull Cola and market to Baby Boomers.

Rationale:

The new all-natural formulation of Red Bull Cola addresses concerns Baby Boomers have regarding the contents of Red Bull. Even though Boomers grew up with, and like, their existing cola brands, they are becoming concerned about the health effects of some of the recent ingredient changes in those colas such as: high-fructose corn syrup versus sugar, phosphoric acid versus citric acid, and artificial versus natural colors...


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General points of the essay

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