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| Topic: |
Business
|
| Number of pages / Number of words: |
9 / 2283 |
Essay's paper body
they are offered by many other players with competitive pricing and very little product differentiation.
b) The Industry:
1) Customers:
- Anybody and everybody who listens to music and has access to the internet.
- Online content providers who use the sever technology to stream their content...
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Key Issues:
? Issue # 1: Building a subscription habit
? Issue # 2: Acquiring new customers and sustaining old customers
? Issue # 3: Differentiating the service offering
5. Relevant areas, Facts and Conclusions:
1. Relevant areas for issue # 1
- Selling music on subscriptions basis yields higher margins than charging customers per song...
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General points of the essay
Capital Asset Pricing Model (CAPM)vs.Arbitrage Pricing Theory (APT).
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Determine The Primary Activities And Secondary Activities Of Your Organisation. Make A Conscious Decision On Whether Your Organization Should Compete By The Least Cost Strategy Or The Product Differentiation Strategy. Determine The Cost Drivers Of...
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Real Networks Rhapsody
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