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Essay's paper info
Topic: Business
Number of pages / Number of words: 10 / 2635
Essay's paper body

This ratio is in favour of the rural market considering the

low levels of penetration. HLL considers BOP consumers to be an important part of its consumer portfolio and has

specific strategies and programmes to increase its reach in this segment.

"With an increasing number of households falling under the climbers and consumers segments, the income

distribution in India is changing in its structure from a pyramid to a diamond...


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P&G's target consumers

mostly comprise the upper segment. When P&G entered the Indian market, it did so with an aim to make profits and

not increase its market share. Hence, the company followed a ?funnel market' strategy catering to a niche audience.

For example, the launch of P&G's globally acclaimed shampoo brands, Pantene and Head & Shoulders, the

shampoo market witnessed the creation of an altogether new premium segment...


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General points of the essay

“popular Of Consumer Goods In Rural Market --A Case Study Of Ghaziabad District”. Branding In Rural Market Consumer Behaviour Short Report - Selective Attention & How It Affects Consumers Important Issues In Transforming A Company Into A Market-Driven Organization: Key Challenges To Adopting Market Orientation Within Modern Organizations. Indian Rural Market Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment Organised Retailing Serving The Bottom Of The Pyramid reaching out to the bottom of pyramid soft drinks in rural market in India Teenager Consumers: Their Characteristics, Roles, And Market Symbolism Plays An Important Part In 'The Glass Menagerie' Groups Or Organizations Are An Important Part Of Some People’s Lives. Why Are Groups Or Organizations Important To People? Use Specific Reasons And Examples To Explain Your Answer. Consumer Behavior - Segment: Hispanics Mythology: Important Part Of History Rural Mobile Market In India.

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