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Topic: Business
Number of pages / Number of words: 2 / 302
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Ratios give us a glimpse of a company’s performance against other companies in the industry but these ratios characteristics (good or bad) may not be as good or bad when one measures them against their peers. Why? Ratios are a snap shot taken at a point in time, so over the course of ones business cycle there is expansion and contraction of sales and profitability, so ratio analysis taken for any one year might not present the full picture of how the firm is really performing...


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Ratios give us a glimpse of a company’s performance against other companies in the industry but these ratios characteristics (good or bad) may not be as good or bad when one measures them against their peers. Why? Ratios are a snap shot taken at a point in time, so over the course of ones business cycle there is expansion and contraction of sales and profitability, so ratio analysis taken for any one year might not present the full picture of how the firm is really performing...


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