Buy custom Rationale And Challenges Behind Microsoft'S Bid For Yahoo
Essay's paper info
Topic: |
Business
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Number of pages / Number of words: |
6 / 1535 |
Essay's paper body
With a Yahoo monopoly on online office suites, Microsoft, by data mining the office documents in Yahoo's online data, will be able to capture a significant market share of the online office suite and search engine market and eliminate Google docs from the competition.
2) Create massive reach
Many of Microsoft and Yahoo's businesses would benefit from greater scale...
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The companies already have instant messaging that is interoperable, but a single product would doubtlessly be more attractive. The increased scale of the combined search entity would lead to improved monetization due to a number of advertisers, which positively impact coverage, click-through rates, and pricing...
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