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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1145 |
Essay's paper body
Radio One now worked to cut costs and create efficiencies by centralizing certain functions. They centralized finance, accounting, the legal department, human resources management, information systems, & overall programming.
Radio One next worked to convert audience share ratings into advertising revenue...
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Historically African-American urban listeners targeted advertising dollars fell well below those of the general population. Radio One was able to use its multiple stations to sell more advertising by singling out the African-American market. Advertisers were not willing to pay as much to advertise their products and services to the largely African-American urban listeners because their income was not consistent with the general populations...
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