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Topic: Business
Number of pages / Number of words: 1 / 262
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A portfolio of products can be analysed using the Boston Group Consulting Matrix. This categorises the products into one of four different areas, based on:

Market share – does the product being sold have a low or high market share?

Market growth – are the numbers of potential customers in the market growing or not?

How does the Boston Matrix work? The four categories can be described as follows:

Stars are high growth products competing in markets where they are strong compared with the competition...


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A portfolio of products can be analysed using the Boston Group Consulting Matrix. This categorises the products into one of four different areas, based on:

Market share – does the product being sold have a low or high market share?

Market growth – are the numbers of potential customers in the market growing or not?

How does the Boston Matrix work? The four categories can be described as follows:

Stars are high growth products competing in markets where they are strong compared with the competition...


Essay fragment

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