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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 410 |
Essay's paper body
International Sportswear Industry
Footwear
Apparel
Accessories
Monopolistic Competition
Many rivals
Heterogeneous products
High product differentiation
Major Players
Nike, Adidas, Reebok, Puma, Fila
Five-forces Analysis
Suppliers
Yue Yuen ? World's Largest Manufacturer of Brandei Footwear
Buyers
Retailer
Distributors: 70% Outsorced Tretorn
Licensees
New Entrants
High Entry Barriers ? Experience Ys very important
Substitutes
Increasing
Rivals (Highly fragmented global market )
Adidas, Nike, Reebok, Fila, Prada Sport, Diesel
Footwear market : Nike market leader ? Puma 7th
Apparel Market : Nike market leader ? Puma 16th
Competitive Strength
Virtualized Company : Outsourcing major activities
Has regional hubs
Dynamic position to capture regional difference
A fully multinational companies ( No dominated culture )
Innovation : Cell Technology - Foam Free Midsole technology
Financial Resources
ROA
1999 / 2% 2000 / 3% 2001 / 6% 2002 / 9%
ROE
2002 / 33%
Gross Profit
2002 / 44%
Current Ratio Quick Ratio
2002 / 2,3 2002 / 1,4
Debt to Equity Debt to Assets
2002 / 1,1 2002 / 0,5
Financial Resources
ROA (2002)
Nike / 7% Adidas / 3% Reebok / 4% Puma / 9%
ROE (2002)
Nike / 17% Adidas / 21% Reebok / 17% Puma / 33%
Gross Profit (2002)
Nike / 39% Adidas / 43% Reebok / 37% Puma / 44%
Strategies/Generic Strategies
Focus yn to Nyche markets:
Attractive growth rate
Revival of Puma's brand
Making Puma profitable:
Cost efficient in production
Outsourcing Production to Asia and Turkey
Focus to Core Competencies
Positioning Puma as a high value brand
Corporate Strategy
Give importance to R&D
Brand Strategy
Sport, Lifestyle and Fashion
First Mover
Market Trends
Incrasing Growth rate in appearel products market in America and Asia
Fast growing footwear market still in Europe
Orientation towards high value and lifestyle oriented products
Convergence of sports and fashion products
Increasingly difficult to recognise major trends
(High level of diversity)
SWOT
STRENGTHS
First mover
Innovative
Succesfull to combine fashion with supports
Truly multinational
Strong logistics skill through regional hubs
Huge experience in sports markets
Succesful in niche segments
Strong financials
WEAKNESSES
High level of outsourcing
Lack of direct distribution channels
OPPORTUNITIES
Increasing growth rate in apparel and accessories markets
Innovation sensitivity of the market
Existence of niches
THREATS
Maturity of the market
Large numbers of substitudes
Lack of distribution channels
Counterfeit products
Recommendations
Focus on both apparel and accessoires market
Increase direct sales channels-logistics need to be more efficient to decrease cost
Puma and Benetton convergence can be considered
Try to solve counterfeit problem
Essay fragment
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International Sportswear Industry
Footwear
Apparel
Accessories
Monopolistic Competition
Many rivals
Heterogeneous products
High product differentiation
Major Players
Nike, Adidas, Reebok, Puma, Fila
Five-forces Analysis
Suppliers
Yue Yuen ? World's Largest Manufacturer of Brandei Footwear
Buyers
Retailer
Distributors: 70% Outsorced Tretorn
Licensees
New Entrants
High Entry Barriers ? Experience Ys very important
Substitutes
Increasing
Rivals (Highly fragmented global market )
Adidas, Nike, Reebok, Fila, Prada Sport, Diesel
Footwear market : Nike market leader ? Puma 7th
Apparel Market : Nike market leader ? Puma 16th
Competitive Strength
Virtualized Company : Outsourcing major activities
Has regional hubs
Dynamic position to capture regional difference
A fully multinational companies ( No dominated culture )
Innovation : Cell Technology - Foam Free Midsole technology
Financial Resources
ROA
1999 / 2% 2000 / 3% 2001 / 6% 2002 / 9%
ROE
2002 / 33%
Gross Profit
2002 / 44%
Current Ratio Quick Ratio
2002 / 2,3 2002 / 1,4
Debt to Equity Debt to Assets
2002 / 1,1 2002 / 0,5
Financial Resources
ROA (2002)
Nike / 7% Adidas / 3% Reebok / 4% Puma / 9%
ROE (2002)
Nike / 17% Adidas / 21% Reebok / 17% Puma / 33%
Gross Profit (2002)
Nike / 39% Adidas / 43% Reebok / 37% Puma / 44%
Strategies/Generic Strategies
Focus yn to Nyche markets:
Attractive growth rate
Revival of Puma's brand
Making Puma profitable:
Cost efficient in production
Outsourcing Production to Asia and Turkey
Focus to Core Competencies
Positioning Puma as a high value brand
Corporate Strategy
Give importance to R&D
Brand Strategy
Sport, Lifestyle and Fashion
First Mover
Market Trends
Incrasing Growth rate in appearel products market in America and Asia
Fast growing footwear market still in Europe
Orientation towards high value and lifestyle oriented products
Convergence of sports and fashion products
Increasingly difficult to recognise major trends
(High level of diversity)
SWOT
STRENGTHS
First mover
Innovative
Succesfull to combine fashion with supports
Truly multinational
Strong logistics skill through regional hubs
Huge experience in sports markets
Succesful in niche segments
Strong financials
WEAKNESSES
High level of outsourcing
Lack of direct distribution channels
OPPORTUNITIES
Increasing growth rate in apparel and accessories markets
Innovation sensitivity of the market
Existence of niches
THREATS
Maturity of the market
Large numbers of substitudes
Lack of distribution channels
Counterfeit products
Recommendations
Focus on both apparel and accessoires market
Increase direct sales channels-logistics need to be more efficient to decrease cost
Puma and Benetton convergence can be considered
Try to solve counterfeit problem
Essay fragment
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