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Essay's paper info
Topic: Business
Number of pages / Number of words: 2 / 410
Essay's paper body

International Sportswear Industry

Footwear

Apparel

Accessories

Monopolistic Competition

Many rivals

Heterogeneous products

High product differentiation

Major Players

Nike, Adidas, Reebok, Puma, Fila

Five-forces Analysis

Suppliers

Yue Yuen ? World's Largest Manufacturer of Brandei Footwear

Buyers

Retailer

Distributors: 70% Outsorced Tretorn

Licensees

New Entrants

High Entry Barriers ? Experience Ys very important

Substitutes

Increasing

Rivals (Highly fragmented global market )

Adidas, Nike, Reebok, Fila, Prada Sport, Diesel

Footwear market : Nike market leader ? Puma 7th

Apparel Market : Nike market leader ? Puma 16th

Competitive Strength

Virtualized Company : Outsourcing major activities

Has regional hubs

Dynamic position to capture regional difference

A fully multinational companies ( No dominated culture )

Innovation : Cell Technology - Foam Free Midsole technology

Financial Resources

ROA

1999 / 2% 2000 / 3% 2001 / 6% 2002 / 9%

ROE

2002 / 33%

Gross Profit

2002 / 44%

Current Ratio Quick Ratio

2002 / 2,3 2002 / 1,4

Debt to Equity Debt to Assets

2002 / 1,1 2002 / 0,5

Financial Resources

ROA (2002)

Nike / 7% Adidas / 3% Reebok / 4% Puma / 9%

ROE (2002)

Nike / 17% Adidas / 21% Reebok / 17% Puma / 33%

Gross Profit (2002)

Nike / 39% Adidas / 43% Reebok / 37% Puma / 44%

Strategies/Generic Strategies

Focus yn to Nyche markets:

Attractive growth rate

Revival of Puma's brand

Making Puma profitable:

Cost efficient in production

Outsourcing Production to Asia and Turkey

Focus to Core Competencies

Positioning Puma as a high value brand

Corporate Strategy

Give importance to R&D

Brand Strategy

Sport, Lifestyle and Fashion

First Mover

Market Trends

Incrasing Growth rate in appearel products market in America and Asia

Fast growing footwear market still in Europe

Orientation towards high value and lifestyle oriented products

Convergence of sports and fashion products

Increasingly difficult to recognise major trends

(High level of diversity)

SWOT

STRENGTHS

First mover

Innovative

Succesfull to combine fashion with supports

Truly multinational

Strong logistics skill through regional hubs

Huge experience in sports markets

Succesful in niche segments

Strong financials

WEAKNESSES

High level of outsourcing

Lack of direct distribution channels

OPPORTUNITIES

Increasing growth rate in apparel and accessories markets

Innovation sensitivity of the market

Existence of niches

THREATS

Maturity of the market

Large numbers of substitudes

Lack of distribution channels

Counterfeit products

Recommendations

Focus on both apparel and accessoires market

Increase direct sales channels-logistics need to be more efficient to decrease cost

Puma and Benetton convergence can be considered

Try to solve counterfeit problem


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International Sportswear Industry

Footwear

Apparel

Accessories

Monopolistic Competition

Many rivals

Heterogeneous products

High product differentiation

Major Players

Nike, Adidas, Reebok, Puma, Fila

Five-forces Analysis

Suppliers

Yue Yuen ? World's Largest Manufacturer of Brandei Footwear

Buyers

Retailer

Distributors: 70% Outsorced Tretorn

Licensees

New Entrants

High Entry Barriers ? Experience Ys very important

Substitutes

Increasing

Rivals (Highly fragmented global market )

Adidas, Nike, Reebok, Fila, Prada Sport, Diesel

Footwear market : Nike market leader ? Puma 7th

Apparel Market : Nike market leader ? Puma 16th

Competitive Strength

Virtualized Company : Outsourcing major activities

Has regional hubs

Dynamic position to capture regional difference

A fully multinational companies ( No dominated culture )

Innovation : Cell Technology - Foam Free Midsole technology

Financial Resources

ROA

1999 / 2% 2000 / 3% 2001 / 6% 2002 / 9%

ROE

2002 / 33%

Gross Profit

2002 / 44%

Current Ratio Quick Ratio

2002 / 2,3 2002 / 1,4

Debt to Equity Debt to Assets

2002 / 1,1 2002 / 0,5

Financial Resources

ROA (2002)

Nike / 7% Adidas / 3% Reebok / 4% Puma / 9%

ROE (2002)

Nike / 17% Adidas / 21% Reebok / 17% Puma / 33%

Gross Profit (2002)

Nike / 39% Adidas / 43% Reebok / 37% Puma / 44%

Strategies/Generic Strategies

Focus yn to Nyche markets:

Attractive growth rate

Revival of Puma's brand

Making Puma profitable:

Cost efficient in production

Outsourcing Production to Asia and Turkey

Focus to Core Competencies

Positioning Puma as a high value brand

Corporate Strategy

Give importance to R&D

Brand Strategy

Sport, Lifestyle and Fashion

First Mover

Market Trends

Incrasing Growth rate in appearel products market in America and Asia

Fast growing footwear market still in Europe

Orientation towards high value and lifestyle oriented products

Convergence of sports and fashion products

Increasingly difficult to recognise major trends

(High level of diversity)

SWOT

STRENGTHS

First mover

Innovative

Succesfull to combine fashion with supports

Truly multinational

Strong logistics skill through regional hubs

Huge experience in sports markets

Succesful in niche segments

Strong financials

WEAKNESSES

High level of outsourcing

Lack of direct distribution channels

OPPORTUNITIES

Increasing growth rate in apparel and accessories markets

Innovation sensitivity of the market

Existence of niches

THREATS

Maturity of the market

Large numbers of substitudes

Lack of distribution channels

Counterfeit products

Recommendations

Focus on both apparel and accessoires market

Increase direct sales channels-logistics need to be more efficient to decrease cost

Puma and Benetton convergence can be considered

Try to solve counterfeit problem


Essay fragment

General points of the essay

CAPITAL MARKET ANALYSIS: A DICUSSION ON EFFICIENT MARKET HYPOTHESIS Important Issues In Transforming A Company Into A Market-Driven Organization: Key Challenges To Adopting Market Orientation Within Modern Organizations. MARKET POTENTIAL OF POWER TRANSMISSION & DISTRIBUTION PRODUCTS marketing plan for puma Nike vs Reebok Brand analysis PUMA AG Proposed Market Entry Strategy for Tesco - Indian Retail Food Market Puma Company Case Study Puma Marketing Report Puma business analysis Puma The Advantages And Disadvantages Of Free Market Economy, Price Determination With Market Forces. And Government Intervention With Free Market Equilibrium Price And The More Suitable Model For The Sudan U.S. Major Home Appliance Industry in 2002 How Puma Born "Reforms made by the Enterprise Act 2002 to the laws regarding administrative receivership, administration and preferential debt-holding created a fairer and more efficient corporate insolvency regime." Discuss.

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