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Similar to the author's definition in that communicating to the public, and influence or induce an opinion of the other party. Different in that the author provides for a neutral position where Merriam-Webster directs the definition towards a positive outcome. Each definition capitalizes on communicating to parties involved or as Merriam-Webster describes person, firm, or institution...
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Each definition capitalizes on communicating to parties involved or as Merriam-Webster describes person, firm, or institution.
Management 438 course publication, "The Practice of Public Relations" provides a definition of PR. "Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication" (Fraser P...
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