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| Topic: |
Business
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| Number of pages / Number of words: |
15 / 4049 |
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The new Proton logo features a stylized tiger head. By 2002 Proton held a market share of over 60 per cent in Malaysia which was reduced to barely 30 percent by 2005 and is expected to reduce further in 2008 when AFTA mandates reduce import tariffs to a maximum of 5 per cent.
Proton has three primary national policy objectives:
- To spearhead the development of component manufacturing industries,
- To acquire and upgrade technology and industrial skills within the automotive manufacturing industry, and
- To strengthen the international competitiveness of Malaysia’s industrial capability
3...
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It is hardly to define the new opportunities because the market and the environment are changing rapidly and consumers’ trend shifting regularly. There are numerous ways that suggested firms to identify new opportunities that can create new sales potential. For example look for emerging trends like increase globalization of freight flow meant more global opportunities, find fringe markets that are becoming mainstream, find bottlenecks in the flow of trade and seek to eliminate them and looking for “ripple effects†on business opportunities where trend toward “immediacy†has led to products arises such as electronic banking or 24-hours food court (Crawford, Anthony, 2003)...
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