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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 795 |
Essay's paper body
An idea such as this is new and innovative; portraying the company is able to change with the times.
Name association is one of the key marketing tools to get the consumers to buying a product. The name Harmony and the cereal's contents (iron, calcium, etc.) both add to its appeal to women. General Mills again targets a specific group of inhabitants; women...
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General Mills again targets a specific group of inhabitants; women. The name Harmony not only reads to be good for you buy makes women feel special because it is a cereal just for them. Women like to feel important and a cereal where it is specifically for the feminine gender ultimately wins them over...
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General points of the essay
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