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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1496 |
Essay's paper body
Wal-Mart has certainly made a name in toy sales with their pricing strategy, but left much money "on the table" in the process. Wal-Mart has recently announced their plans not to lower their toy prices as much as last year, yet still keep prices lower than toy stores like Toys "R" Us (Grant, 2004).
Loss Leaders
A loss leader is a product sold below cost to draw customers into a store where they are likely to buy other products...
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The business expects the customer to purchase other items at the same time as the loss leader and that the profit made on other products will result in an overall profit. A loss leader is typically placed in the back of a store, so customers have to walk past higher profit margin goods (Loss, No Date)...
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