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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 463 |
Essay's paper body
Technological innovation is critical for the cosmetic industry and a guarantee to differentiate their products from the competition. Two product differentiation strategies are actually adopted: the vertical and the horizontal differentiations.
References
[1] http://www.fragrancex.com/anelchan.html
[2] http://www...
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Sloman & M. Sutcliffe (2004), Economics for Business, Pearson Education Limited, Essex, UK
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General points of the essay
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