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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1363 |
Essay's paper body
Typically, the benchmark is a product with no brand effect, such as a store brand or an unmarked generic. "But there really aren't unbranded products any more," Dillon says. Many in-house and regional brands have established strong presences in the modern marketplace.
To manage such dilemmas, Dillon's work separates the brand effect from the product effect...
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Typically, the benchmark is a product with no brand effect, such as a store brand or an unmarked generic. "But there really aren't unbranded products any more," Dillon says. Many in-house and regional brands have established strong presences in the modern marketplace.
To manage such dilemmas, Dillon's work separates the brand effect from the product effect...
Essay fragment
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